Modern age is an age of science and technology. Change has become the law of nature. With the advent of the internet, the marketing strategy has already been changed. In recent times, Digital marketing is the trending marketing strategy which has replaced conventional marketing. To a layman, digital marketing is nothing but a unique way to promote products or brands via electronic media. Digital marketing has provided a large number of beneficial measures to different industrial segments. The education sector is one of the top industries in the world which has been deeply involved in social media. According to the research, 17 percent of educational institutes worldwide said they are planning to add social media to their marketing programs.