Digital Strategy & Planning
Do you have a clear, integrated strategy for digital marketing?
Our Managing Digital Marketing research report shows that, incredibly, given the importance of digital marketing, nearly 50% of businesses still don’t have a clear digital strategy.
Lack of clarity in online marketing means that you probably don’t have clear goals for digital marketing or the right KPIs to measure how well it’s working for your business.
Worse still, you may be investing in the wrong tactics, so your competitors will get further ahead.
Smart Insights is here to help you. Our expertise is in helping businesses develop effective digital strategies which help them compete better.
Improve your Digital marketing
strategy with our hub page
Use our hub pages as a reference to get up-to-speed on
all the main digital marketing techniques.They
will help you quickly understand how to make the
most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
A Digital Marketing Strategy should involve a review to check that all of your capabilities are in place to help your organisation manage all of the digital touchpoints. But which capabilities are important, which do you need to review?