Marketing Slider



What is the Difference between Digital Marketing and SEO?

Many consider search engine optimization (SEO) and digital marketing to be synonymous. However, they have two separate definitions and are entirely separate. There are many ways in which SEO and digital marketing function similarly and today they work in tandem. An SEO company is hired to optimize a website so that its position in search engine results is improved. They will use a wide variety of strategies and SEO best practices to achieve higher rankings in the SERPs. SEO is actually a subset of digital marketing and there are many who would define an SEO specialist as one who integrates digital marketing and SEO best practices to achieve their goals.

Key Differences between an SEO Specialist and a Digital Marketing Manager

It has already been stated that there are many similarities in these two positions and in many cases they share some of the same skills. An SEO specialist has the expertise, salve knowledge and experience to optimize a site so that traffic is increased and ultimately, drugs revenue. A digital marketing manager may actually work alongside an SEO specialist in a marketing campaign to increase a company’s overall exposure using digitally based media. SEO is a tool that is in the digital marketer’s tool box. The strategies shared by SEO specialists and digital marketing professionals include several marketing best practices such as email marketing, content marketing, social media marketing and more recently mobile marketing. However, the digital marketing specialist will have a few other options at their disposal such as billboards, SMS, TV or radio resources. Since the two obviously overlap quite drastically, it can be difficult to separate the two. However the SEO specialist is concerned about increasing visits to a website and the digital marketing specialist is concerned with increasing a company’s overall online presence and visibility to consumers.

Latest Trends in Digital Marketing

Trends are leaning more toward incorporating digital marketing techniques with SEO strategies. The trends indicate that the two are integrating more and more. In the past it was thought that SEO was enough but as social media continued to expand, and mobile phone and tablet use exploded on the scene it takes more than just SEO strategies to reach the consumer market. In order to create an effective online presence and reach your potential customers before any of your other competitors you will have to incorporate digital marketing with SEO strategies. SEO is not dead, and it’s not going anywhere anytime soon. The difference in the climate of today’s market is that you are going to have to go past SEO and include many digital marketing techniques. SEO is all about creating high quality websites that are geared to the user.

Properly Integrating DM and SEO

There is no doubt that the SEO world is in a state of constant change. Search engines are constantly updating their methods of ranking sites and the SEO specialist is obligated to keep up with the trends. One of the more recent changes in SEO strategies is the incorporation of digital marketing. The new term that is emerging from this transition is Search Marketing Integration (SMI). As search engines continue to broaden their gaze and perfect the specifics and techniques they use to look at a site and measure brand sentiment, content quality and overall relevance, it is noticeable that search is increasingly overlapping with other marketing strategies. This is likely to completely revolutionize an organization’s method for approaching sales, PR, marketing, branding and everything else for that matter. Success will require the integration of SEO best practices and marketing strategies.

The New SMI

There have been many factors that changed over the last few years for both SEO and digital marketing which have blurred the line that separated the two. Even though they are still two unique entities with singular goals, they are becoming more integrated into a single, engaging strategy. The biggest question now is how the integration of these two powerful and multi-faceted tools can be used together for the benefit of a business or company. Since no two companies are identical, it can be a difficult proposition. Success comes from developing a single campaign constructed from strategies from both digital marketing and SEO best practices.

Digital Strategy & Planning

Do you have a clear, integrated strategy for digital marketing?

Our Managing Digital Marketing research report shows that, incredibly, given the importance of digital marketing, nearly 50% of businesses still don’t have a clear digital strategy.

Lack of clarity in online marketing means that you probably don’t have clear goals for digital marketing or the right KPIs to measure how well it’s working for your business.

Worse still, you may be investing in the wrong tactics, so your competitors will get further ahead.

Smart Insights is here to help you. Our expertise is in helping businesses develop effective digital strategies which help them compete better.

Improve your Digital marketing

strategy with our hub page

Use our hub pages as a reference to get up-to-speed on
all the main digital marketing techniques.They
will help you quickly understand how to make the
most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.

An effective digital strategy will help you take the right decisions to make a company successful online.  A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.

A Digital Marketing Strategy should involve a review to check that all of your capabilities are in place to help your organisation manage all of the digital touchpoints. But which capabilities are important, which do you need to review?

Search Marketing

Did you know that 91% of our graduates were satisfied with the training they received?

Transform your career and significantly increase lead generation with our Professional Diploma in Search Marketing. In just 30 hours, you’ll be an accredited Search Marketing specialist with the expertise to create, manage and implement advanced search marketing strategies using AdWords, PPC, display and remarketing techniques. You’ll understand the significance of key campaign metrics, perform analysis and optimization of campaigns to increase conversions, and generate insightful reports to satisfy boardroom level stakeholders in your search marketing campaigns.


                                                                                                                                             Become a certified search

marketing professional

Comprised of digital leaders such as Google and

Facebook, our Syllabus Advisory Council informs

and validates our learning content to ensure it is

cutting-edge, relevant and technically accurate.


In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing.[3] In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend.[4] As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing.[5] Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. As of October 2016, Google leads the global search engine market with a market share of 89.3%. Bing comes second with a market share of 4.36%, Yahoo comes third with a market share of 3.3%, and Chinese search engine Baidu is fourth globally with a share of about 0.68%.

Digital & Social Selling


Did you know that 81% of our graduates have been promoted since completing their digital marketing course?

Social selling is undoubtedly the fastest growing tool in a successful salesperson’s arsenal. Clients of our Professional Diploma in Digital & Social Selling have seen increased performance, and increased earnings, among team members who complete the course. In just 30 hours, you’ll be a certified social selling expert with insight into the key concepts of digital and social selling. From integration and strategy, to social account management, through to digital sales leadership, you’ll possess the skills to become a social selling superstar.



Young businessman holding a marker and drawing circular diagram of structure of digital marketing process and elements on transparent screen. Isolated on white background.

 Become a certified digital


social selling professional

Comprised of digital leaders such as Google and Facebook,

our Syllabus Advisory Council informs and validates

our learning content to ensure it is cutting-edge,0

relevant and technically accurate.



Do I need to have a marketing background?

Anyone can apply for the Professional Diploma in Digital and Social Selling. A background in a related discipline is not required, though we recommend this specialist diploma course to sales professionals or individuals interested in pursuing a career in the industry. The aim of this Professional Diploma is to teach you everything you need to know about incorporating digital tools and practices into your selling strategy, so you can achieve your targets, increase your OTE and position yourself as a digital selling superstar!

How strong are

your digital skills                                                              

Just how much do you know about digital marketing?
We’ve designed the Digital Diagnostic to help you find out.

What is Digital Marketing

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses utilize technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing[6] and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.

Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Digital Marketing Courses

Start teaching Digital Marketing courses

Colleges, Universities, and VMEdu Partners – start teaching Digital Marketing courses for free.  Improve the knowledge and employability of your students by imparting comprehensive knowledge of Digital Marketing through a process-oriented framework.

  • Join as a team for free
  • Conduct two-day bootcamp or 40 hour classroom course
  • Extensive physical and online resources
  • Free Digital Marketing Associate Certification


Access 400+ hours of online content

Subscribe for free and get access to 400+ hours of best-in-class content, earn free certifications on different aspects of sales of marketing.

  • Earn free Digital Marketing Associate certification
  • Best-in-class training through mobile, online, instructor-led classes
  • View 50+ courses on digital marketing


Digital Marketing Certifications

Digital Marketing includes all marketing activities that use electronic devices connected to the internet to engage with customers. SMstudy’s Digital Marketing Certifications confirm a working knowledge of a framework for effectively managing the Digital Marketing of any organization.

  • Based on Digital Marketing, book three of the SMstudy® Guide
  • Recognized by top companies around the world
  • Free Digital Marketing Associate Level Certification
  • Four levels of certifications available


What’s the focus of this course?

The Digital Marketing Certified Associate (DMCA) course is designed by expert digital marketing authors to help you develop well-rounded digital marketing skills. You will acquire an in-depth knowledge about the various digital marketing domains and get hands-on experience on the most important digital marketing tools. The course is designed to make you industry ready, enabling you to execute your own digital marketing campaigns through “Mimic Pro” simulations & real-life projects.